I have never been terribly fond of sun cream. I will never forget one summer that I was using a new suncream as a teenager, and I started noticing the freckles on my face were standing out more than usual. At first I thought it was the light- we were away on holiday and I just assumed I was just able to see them more clearly in the mirror there- But when my mom also said she thought my freckles were looking really dark, we worked out that the suncream was having this weird darkening effect on them!
As a sun-conscious adult, I have also had a number of times when suncream has let me down- often just in a little strip between the end of my swimsuit and where I must have stopped with the cream – and sometimes because I must have not applied it frequently enough. This is one of the huge problems with suncream- you can’t tell if you have missed a spot, or should have applied it again- until you are burnt and it is too late.
For children, this problem is exacerbated by the fact that they just hate having it applied (especially if they have even mild tactile or ticklish issues!), and when you add sand into the mix, it becomes almost impossible to negotiate a re-application of the sticky, now sand-paper-like, substance.
So, product failure, along with strong resistance from my children, has resulted in the creation of MooMoo sunwear which minimises the need for chemical barriers. It is so much easier to put a long sleeve UV top and sunhat on a child than to rub suncream on their arms, shoulders, back, neck, face and ears. I also feel more comfortable using a physical sun barrier – it must surely be a healthier option- particularly for sensitive skins that can be allergic to some of the ingredients in suncream (as I think I must have been to that suncream in my teens).
Moms often worry that the long sleeves on MooMoo sunwear will be too hot. I know it is a bit counter-intuitive to have long sleeves on a summer garment, but actually as soon as the sleeves are wet, they are cool.
Here’s to lots of (protected) fun in the sun this summer!