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What’s in a name?

Do you know that we were making- what are now called “onesies“- WAY before the name “onesie” existed?!

Yes, it does make us (and me!) feel old!

So, when MooMoo was in its infancy, we had to come up with a name, for our new product- what we thought of as a babygrow, but designed especially for toddlers and preschoolers.  I was toying with the name toddlergrow, but it didn’t have much of a ring to it- and a dad at the playschool my 2 attended, suggested kiddigrow would be better (dah!)….  and so MooMoo kiddigrows were launched!  The response from South African parents just amazing, and it took us 3 winters before we were meeting demand.  Oh, those were the days!

As my children got bigger, as well as those of our loyal customers, we developed bigger versions- with front pockets, no feet and optional hoods- for older children in sizes from 7-8 years up to 15-16 years.  Again, onesies were not around, so we called them what they were most commonly referred to at the time- MooMoo jumpsuits!  We have just updated this to call them onesies- we have had to move with the times.

Then, I finally got the message that people were not joking when they said they wanted all-in-one sleepwear for themselves (ie adult sizes), as onesies started trending overseas- so adult MooMoos are called adult onesies!


A rose by any other name would smell as sweet” is a frequently referenced part of William Shakespeare‘s play Romeo and Juliet, in which Juliet seems to argue that it does not matter that Romeo is from her rival’s house of Montague, that is, that he is named “Montague.” The reference is often used to imply that the names of things do not affect what they really are.